Volvo Puts Stablity to Test in Latest Marketing Campaign [VIDEO]
Companies claim they have the best product all the time right? How many of them put someone’s life at risk to prove it? Volvo did when they put world record holding highliner Faith Dickey between two of their big rigs.
The point behind this stunt is to show just how stable their line of big rigs really is. Faith has to walk a tight rope between two speeding 18 wheelers before they enter a tunnel. Can she do it? Check out the video.
This is marketing genius! You put a girl on a tight rope and almost kill her. What man wouldn’t watch this just to see if she bites the dust? With over a million views, I guess I’m not the only one who sat in disbelief that someone would do a crazy stunt like this. But it worked, I’m thinking about buying a Volvo FH big rig and going on the road!